In the context of social and network theory, Jim Rutt defines 'strong links' as the powerful, persistent connections between individuals or entities that exhibit high levels of trust, frequent interaction, and mutual influence. Unlike weak links, which are characterized by less frequent interactions and lower emotional intensity, strong links are foundational to the cohesion and resilience of social networks. They facilitate the exchange of critical resources, support, and information, playing a pivotal role in collaborative efforts and collective action. Rutt emphasizes that strong links are integral not only in personal relationships but also in organizational dynamics, where they underpin effective teamwork, innovation, and strategic alignment. Through his analysis, he highlights the importance of nurturing strong links to foster robust, adaptive systems capable of navigating complex challenges.

See also: causality, emergence, evolutionary computing, proto b, ubi